AMMA helps small business owners capitalize on the power of the Web to find prospects and convert them into customers. Our brochure
Conversion Rate Optimization is the process of increasing website leads and sales without spending money on attracting more visitors by reducing your visitor bounce rate. The way your website performs depends on its age and how it’s positioned, and your business’s online footprint is unique. AMMA is more focused on testing as an approach to discover the best way to increase a website, a campaign or a lading page conversion rates. AMMA professionals will do an assessment of your current site and make recommendations for an action plan to make it a lead generation machine. Call us today 212-931-0168 or 800-466-0684 to schedule your website audit.
To increase traffic to your website it must be visually appealing, have relevant content, and be easy to navigate. AMMA Marketing has years of experience building state-of-the-art websites designed to generate leads.
On-Page (SEO) Conversion Optimization
There is a science underlying how your website shows up in search results when relevant words or key phrases are typed into the search box. We use our deep understanding of search engine algorithms to optimize your site and make it more relevant so it appears on the first page of search results – vastly increasing the potential to drive traffic to your site. AMMA will build an optimized website to drive more leads.
By creating content that will get picked up by search engines, we welcome and inform your visitors to become brand advocates, and they will most certainly be the buyers of tomorrow.
Link Building Campaigns
Since the late 1990s search engines have used links to gauge opinions about which companies and topics are important and popular, and they use these criteria to rank the page order in which they appear in a search. Our understanding of the algorithms underlying link building will help increase your website’s visibility. While links aren’t everything in SEO, search professionals attribute 70% of search results to link-based factors and 30% to on-page SEO.
Source: April 4, 2012 SEOMoz
Paid Search: Pay-Per-Click (PPC)
If you have a budget for paid search, AMMA will help you select the right keywords for generating leads. We have years of experience creating and managing successful PPC ad campaigns. Every PPC campaign we launch and manage is designed to get you results, and we provide SEO audit reports so you can measure how well PPC advertising is working.
Video has become one of the most effective ways to reach an audience, and here too, SEO matters. AMMA can produce your video and post it on YouTube and Vimeo to create favorable brand impressions and increase traffic to your website. We provide video production services nationwide.
Social Media Marketing
Just like video, a social media strategy is an effective way to support your SEO efforts and increase your page ranking in search engines. We will register your company on the major social media channels and distribute content to them. We also display your social media “connect” and “share” buttons on every page of your website to make it easy for visitors to share your content.
Over 166 case studies of small and large businesses like Ford and IBM have demonstrated that social media campaigns help increase sales. The studies show that all these companies succeeded and continue to succeed in a tough economy, and that while social media platforms are basically free for the using, they are time consuming to maintain properly. AMMA can help you choose the demographic targets and messaging that will maximize the effectiveness of your social media strategy.
Local Directory Search
If your customers are local, you need robust geographic search tools. Local search and map verifications will increase your visibility in search results. We will place your company in directories such as Google places and maps, Yahoo! Local, Bing Local, Yelp and Foursquare, Manta.com, MerchantCircle.com, Superpages.com, Citysearch, and industry-specific search engines. AMMA manually submits to these directories – exposing your business to an audience of over one million users. Directory placements are also valuable because they create backlinks that further advance your SEO goals for prominent page rankings.
Mobile Advertising Distribution
Yelp and Foursquare are location-based social media sites for mobile devices. A user can select from a list of nearby venues displayed by the application. Yelp and Foursquare have a combined audience of 40+ million registered users and allow customers to post reviews. Foursquare also allows users to post their locations at a venue (“check-in”) and connect with friends on Facebook.
We’ll design your site with an easy-to-use content management system. We can train you so you can maintain your site, or we can maintain it for you. Keeping your site fresh and up-to-date can be time consuming but it’s important. We can discuss a plan that suits your needs.